Privacy Policy

I. Identity and Address of the Data Controller

ALQUIMIA FELINA STUDIO CBR ARR JFB S.A. DE C.V. (hereinafter “Alquimia Studio,” “we,” “us,” or “the Data Controller”), with registered address at Antonio Ancona 31, Depto 103 A, Cuajimalpa de Morelos, Mexico City, 05200, Mexico, and tax identification number (R.F.C.) AFS2412172E7, is responsible for the use and protection of your personal data. This Privacy Policy is issued in compliance with Mexico’s Federal Law on Protection of Personal Data Held by Private Parties (Ley Federal de Protección de Datos Personales en Posesión de los Particulares, hereinafter “LFPDPPP”) and its applicable regulations.

II. Personal Data We Collect

For the purposes described in this Privacy Policy, we may collect your personal data through various means: when you provide it directly through our website, by email, by phone, or in person; when it is collected automatically upon visiting our website; or when we obtain it through other sources permitted by law.

The personal data we may collect includes:

• Full name
• Company or trade name (for legal entities)
• Email address
• Phone number
• Professional title or position
• Company or organization name
• Website URL
• Content of messages you send us
• Browsing data (IP address, browser type, pages visited, time spent, cookies)

We do not collect sensitive personal data (such as ethnic origin, health status, religious beliefs, political opinions, sexual preference, biometric data, or genetic data).

III. Purposes of Data Processing

Primary purposes (necessary for the legal relationship):

• Responding to your information requests, inquiries, or quotation requests
• Providing creative, design, software development, audiovisual production, and other contracted services
• Entering into and fulfilling obligations arising from contractual relationships
• Invoicing and payment management
• Contacting you regarding ongoing projects and services
• Complying with applicable legal and regulatory obligations

Secondary purposes (not required, but legitimate):

• Sending promotional communications, newsletters, and updates about our services
• Conducting market research, satisfaction surveys, and statistical analysis
• Improving our website and user experience
• Invitations to events organized by Alquimia Studio

If you do not wish your personal data to be processed for secondary purposes, you may notify us by sending an email to alquimiafelina@gmail.com with the subject line “Opt-out of secondary purposes.” Your refusal will not affect the services you have contracted.

IV. Transfer of Personal Data

Alquimia Studio may transfer your personal data to domestic or international third parties in the following circumstances, without requiring your consent pursuant to Article 37 of the LFPDPPP:

• When the transfer is necessary under a contract entered into or to be entered into in the interest of the data subject
• When it is necessary or legally required to safeguard a public interest
• When it is necessary for the recognition, exercise, or defense of a right in a judicial proceeding
• When it is required to comply with legal obligations

For the purposes described in this Privacy Policy, we may share your personal data with technology service providers (web hosting, email services, web analytics tools) that operate under strict confidentiality and data protection policies.

V. ARCO Rights (Access, Rectification, Cancellation, and Opposition)

You have the right to know what personal data we hold about you, how we use it, and under what conditions (Access); to request corrections if your information is outdated, inaccurate, or incomplete (Rectification); to request that it be deleted from our records or databases when you believe it is not being used properly (Cancellation); and to object to the use of your personal data for specific purposes (Opposition). These rights are collectively known as ARCO rights under Mexican law.

To exercise any of these rights, please send an email to alquimiafelina@gmail.com with the subject line “ARCO Request,” including the following information:

• Full name of the data subject
• A clear and specific description of the personal data for which you wish to exercise any ARCO right
• Any document or information that may help locate your personal data
• A copy of valid government-issued identification (INE, passport), or, if acting through a legal representative, documentation proving such representation

Alquimia Studio will communicate its decision within a maximum of 20 (twenty) business days from the date of receipt of the request. If the request is approved, it will be fulfilled within 15 (fifteen) business days following the response notification.

VI. Revocation of Consent

You may revoke the consent you have granted us for the processing of your personal data. However, please note that we may not be able to fulfill your request or cease processing immediately in all cases, as there may be legal obligations requiring us to continue processing certain data. To revoke your consent, please send a request to alquimiafelina@gmail.com with the subject line “Revocation of Consent,” including your full name, a description of the data for which you wish to revoke consent, and a copy of valid government-issued identification.

VII. Limitation of Use or Disclosure of Personal Data

If you wish to limit the use or disclosure of your personal information, you may send an email to alquimiafelina@gmail.com with the subject line “Limitation of Use.” If your request is approved, you will be registered in the corresponding exclusion list.

VIII. Use of Cookies and Tracking Technologies

Our website uses cookies, web beacons, and other tracking technologies to collect data about your browsing behavior. The information gathered through these technologies includes: IP address, browser type and version, pages visited, time spent on the site, operating system, and referral data.

We use these technologies for the following purposes:

• Ensuring the proper functioning of our website
• Analyzing traffic and usage patterns on our website through Google Analytics
• Improving the browsing experience and the quality of our services
• Remembering your language and browsing preferences

You may disable cookies through your browser settings. However, doing so may affect the functionality of the website.

IX. Changes to This Privacy Policy

Alquimia Studio reserves the right to modify or update this Privacy Policy at any time to reflect changes in legislation, internal policies, or new requirements for the provision of our services. Any changes will be made available on our website at alquimiafelina.com. We recommend reviewing this page periodically to stay informed of any updates.

X. Competent Authority

If you believe your right to personal data protection has been violated by any act or omission on our part, or if you suspect any breach of the provisions of the LFPDPPP, its regulations, or other applicable legal provisions, you may file a complaint with Mexico’s National Institute for Transparency, Access to Information, and Personal Data Protection (INAI). For more information, visit www.inai.org.mx.

XI. Consent

By providing your personal data through our website, contact forms, email, or other means, you expressly consent to the processing of your data in accordance with the terms and conditions set forth in this Privacy Policy.

XII. Contact Information

For any questions, comments, or requests related to this Privacy Policy, you may contact us through the following means: