Cleanliness is worth gold

A full brand identity redesign and website creation for Palma de Oro, modernizing its image and digital presence.

Its previous identity and digital presence no longer reflected its leadership, product quality, or customer trust. The goal was to communicate professionalism, freshness, and reliability while improving recognition and credibility in a competitive market.

Alquimia conducted a strategic brand audit to identify perception gaps and positioning opportunities. We designed a clean, contemporary visual system balancing professionalism with approachability, including a refined logo, freshness-driven color palette, and modern typography.

We developed comprehensive brand guidelines to ensure consistency across all touchpoints. Additionally, we designed and built a modern website that translates the new identity into a clear digital experience, improving credibility, navigation, and customer engagement.

• —It aligned the brand image with its real market leadership
• —It unified visual identity and digital presence into one system
• —It improved customer trust through clarity and professionalism
• —It created a scalable foundation for future growth